The Teardown
A forensic audit of your ad accounts and funnel economics by the team that manages $10M+ a month in spend. $1,500, fixed. About a week. You get a written findings document and a walkthrough call.
The guarantee: if the documented findings aren't worth more than the fee, you pay nothing.
Why brands buy it
The dashboard says ROAS is fine. The bank account disagrees.
Your agency has an answer for everything, and you've stopped checking the answers.
The same five ads have carried the account since spring.
Cost per customer has crept for two straight quarters and nobody can say exactly why.
The teardown is an independent second opinion. It works whether or not you ever hire us, and it's priced so you know the time is real.
What the findings document covers
Five sections, every finding specific and checkable:
1. What a customer actually costs you. Reported CPA reconciled against cash collected, over windows that match how your customers buy.
2. Which ads carry the account. Ad-level kill and scale reads, so spend concentrates where money is made.
3. Whether your tracking is telling the truth. Pixels, conversion APIs, call tracking, attribution drift.
4. Where creative fatigue is costing you. Age and concentration of your working creative against what the account needs.
5. The prioritized fix list. What to change first, with dollar estimates attached.
What past teardowns found
Eight days of untracked sales calls. The dashboard said $348 per booked call. The true number was $174.
A 4.06 ROAS hiding inside a Google account averaging 1.13. The channel was healthy. The blended number was hiding it.
Phantom purchases corrupting a conversion API and poisoning every optimization decision downstream.
A single day of account changes that took net cost per acquisition from $65 to $126. Found in the change history.
How it works
1. Request it below. We reply within a business day with a short set of qualification questions and the invoice.
2. You grant read-only access to your ad accounts. We never touch anything.
3. About a week later: the written findings document and a walkthrough call.
If the findings point to work we could do together, we'll say so, and the $1,500 credits against your first month. If they don't, you keep the document and the roadmap. Most of what we find can be executed by whoever already runs your account.
Who it's for
Brands spending $30k or more a month on Meta or Google. Below that, the math rarely justifies the fee, and we'll tell you so.
Request the teardown
Questions first? hello@thesquaretable.com reaches the team directly.